Confirm names Adam Thompson CEO as Benoit de la Tour moves to board role

Confirm has appointed Chief Product Officer Adam Thompson as chief executive officer, with Benoit de la Tour shifting to a non-executive board role after two years of restructuring the company. The leadership change comes as Confirm looks to accelerate growth in workforce enablement for frontline workers and scale-ups.

Why it matters: - Confirm is entering a new growth phase with a CEO handoff designed to preserve strategy while changing leadership. - The move matters for customers and investors because Confirm says its workforce enablement platform is now positioned around frontline workers and scale-ups. - Adam Thompson’s appointment also signals continuity after he helped shape product strategy over the past year.

What happened: - Confirm appointed Chief Product Officer Adam Thompson as chief executive officer. - Benoit de la Tour moved into a non-executive board role after leading the company for two years. - The leadership change was announced Sept. 2, 2026, from Derry, Northern Ireland.

The details: - Under de la Tour, Confirm integrated four acquisitions. - Confirm repositioned the company around Workforce Enablement. - Confirm evolved its portfolio and ideal customer profile. - Confirm launched the Confirm brand during the transformation. - The company says the transformation left Confirm positioned as a leader in Workforce Enablement for frontline workers and scale-ups. - Thompson played a leading role in product strategy and broader strategic direction over the past 12 months. - Thompson previously worked as a founder and CEO in HR tech. - De la Tour said the company had completed a deep transformation and that the leadership change comes as Confirm enters its next phase of growth. - Thompson said there is an opportunity to serve 2.7 billion frontline workers who remain underserved by HR technology. - Confirm says it wants to help frontline workers learn, develop and grow. - Confirm says it will focus on market-leading solutions for frontline teams and scale-ups. - Confirm says its Workforce Enablement System connects learning, engagement, performance and compliance. - Confirm says the system helps leaders understand capability, close gaps and turn workforce insight into action. - Confirm says it has 20 years of global experience. - Confirm says it is trusted by brands including IHG, Bosch, Siemens, Nissan, Canva and Reddit. - Confirm was founded in 2006 and is headquartered in Derry, Northern Ireland. - Confirm says it has offices across the UK and North America and employs more than 425 people worldwide. - More information is available on Confirm’s website.

Between the lines: - The boardroom move suggests Confirm wants a cleaner transition after a period of acquisition-driven integration and brand reset. - Thompson’s background in product and prior CEO experience points to a product-led growth strategy rather than a sharp strategic pivot. - The emphasis on frontline workers reflects a large, under-served HR tech market that Confirm wants to own.

What’s next: - Thompson is expected to lead Confirm’s next stage of growth. - Confirm will work with customers, employees and partners to accelerate growth and expand its workforce enablement offering. - De la Tour will remain involved from the board as the company moves into its next chapter.